Customer Relationship Management

If you run a Small Business, where the majority of your clients is not walk-in customers, but instead you have to actively develop and manage your customer base through a “sales funnel”, a dedicated Customer Relationship Management (CRM) system might be one of the most important tools you use day-by-day. These systems, when installed and applied correctly, provide a tremendous support in keeping track of all your client interaction along the different stages of marketing, sales and after-sales / support

Whether you are in your office or on the road, with the right CRM system, you always have all relevant information available at your fingertips: what stage is this customer in, what was the last customer interaction, what is the anticipated sales with this customer – and what is the likelihood, and countless other pieces of information more.

The market for commercial CRM systems is well developed and rather diverse. You find quite a number of well established providers, including Agile CRM, Bitrix24, EngageBay, Hubspot, Less Annoying CRM, and Zoho CRM – just to name a few of the many players. Most of these providers offer a variety of different variants or plans, opening up a wide range in both functionality and pricing.

Selecting the right system for your business is not an easy decision with widely varying functionalities across the available options, whether it’s support for your sales activities, marketing programs, customer support, inventory management, or even the basic aspects such as integration with calendars, email and social media. With pricing ranging from $0 to about $1,000 per user and year, and with a decision for a specific CRM system being a rather long-term decision (as switching these systems is not an easy task once you built a lot of customer data in theses systems), we provide independent consultation services helping you making the right decision.